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Managers plan to test market the product in one small market for three weeks. They calculated the cost and projected sales for each of the

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Managers plan to test market the product in one small market for three weeks. They calculated the cost and projected sales for each of the different flavors: Plain cost is .55 each with the projected sales of 15,000 units, Strawberry cost per unit is .70 with the projected sales of 18,000 units, Blueberry cost are .78 per unit with the projected sales of 12,000 units. Each yogurt product will retail at the same price. Using the average cost and a 40% markup, what will Yoplait price the 9oz. Greek Yogurt at the retail level? Ans. 10 pts

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