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Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their
Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their problems because: the number of factors inc...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
