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Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two

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Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarket- ing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks in AMS14 . Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presen- tation type. Write a report, giving detailed findings concerning the regression model used. n

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