MANAGING ETHICALLY

Home Depot misjudged the Chinese market for its products and services. The world's largest home improvement chain entered China in $2006$ and left six years later. The Company was unable to sell its do$-$it$-$yourself brand too Chinese consumers. Cheap labor in China means many people can hire someone else to do home improvement work for them, so Chinese customers are not very interested in DIY projects. In addition, apartment or high$-$rise living is prevalent in China, which means demands for extensive DIY projects is not extensive among Chinese consumers.

QUESTIONS

What could Home Depot have done to avoid its mistake?

In what cultures might Home Depot find better success?, Explain why.