Managing Productivity and Marketing Effectiveness

1. Why is operational productivity measures preferred over financial

productivity measures by manufacturing personnel?

2. Give some important measurements for assessing marketing effectiveness.

3. Distinguish between a sales price variance and a sales volume variance.

4. Distinguish between a market size variance and a market share variance.

5. What are the relationships between a market size variance, a market share

variance, a sales quantity variance, and a sales volume variance?