Question
Manama Company each year normally produces and sells 80,000 units of its only product for $40 per unit. The companys average unit costs at this
Manama Company each year normally produces and sells 80,000 units of its only product for $40 per unit. The companys average unit costs at this level of activity are given below:
|
|
Direct materials | $ 9.50 |
Direct labor | 10.00 |
Variable manufacturing overhead | 2.80 |
Fixed manufacturing overhead | 5.00 |
Variable selling expenses | 1.70 |
Fixed selling expenses | 4.50 |
Total cost per unit | $ 33.50 |
The companys relevant range of production is 70,000 - 100,000 units. It believes that spending an additional $225,000 on advertising would increase unit sales by 25%. You have been selected to take your course training at this company. The company's Chief Financial Manager offered you to study this case and solve the following requirements:
- Calculate the contribution margin per unit?
- Calculate the total incremental contribution margin?
- Calculate the financial advantage (disadvantage) of spending the additional money on advertising?
- Based on your analysis in requirement 3, Would you recommend that Manama company to spend on the additional advertising and why?
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