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Manchester Corporation makes a special-purpose machine, D4H, used in the textile industry. Manchester has designed the D4H machine for 2017 to be distinct from its
Manchester Corporation makes a special-purpose machine, D4H, used in the textile industry. Manchester has designed the D4H machine for 2017 to be distinct from its competitors. It has been generally regarded as a superior machine. Manchester presents the following data for 2016 and 2017. Suppose that during 2017, the market for Manchester's special-purpose machines grew by 5%. All increases in market share (that is, sales increases greater than 5%) are the result of Manchester's strategic actions. e requirement -X Data Table Data Table 2016 2017 210 230 prable $ 41,000 $ 42,000 The company has chosen a product differentiation strategy. The growth, price- recovery and productivity components of the change in operating income from 2016 to 2017 are as follows: Revenue effect of growth $ 820,000 F 214,047 Cost effect of growth U $ 605,953 Change in operating income due to growth F 290,000 300,000 $ 7.75 $ 8.50 250 250 1. Units of D4H produced and sold 2. Selling price 3. Direct materials (kilograms) 4. Direct material cost per kilogram 5. Manufacturing capacity in units of D4H 6. Total conversion costs 7. Conversion cost per unit of capacity (row 6 + row 5) 8. Selling and customer-service capacity 9. Total selling and customer-service costs 10. Selling and customer-service capacity per customer (row 9 + row 8) $ Revenue effect of price recovery $ F 2,125,000 $ 8,500 $ 2,150,000 8,600 230,000 168,214 $ Cost effect of price recovery U 95 customers 90 customers $ 61,786 Change in operating income due to price recovery $ 1,045,000 $ 900,000 $ 199,762 $ 11,000 $ 10,000 Change in operating income due to productivity F Requirement Print Done Done Calculate how much of the change in operating income from 2016 to 2017 is due to the industry-market-size factor, product differentiation, and cost leadership. How successful has Manchester been in implementing its strategy? Explain
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