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MANCOSA: BCOM FINANCIAL MANAGEMENT YEAR 3 38 PROJECT 2: ORGANISATIONAL STRATEGY QUESTION 1 (60) You are a manager with the supermarket chain Checkers in South

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MANCOSA: BCOM FINANCIAL MANAGEMENT YEAR 3 38 PROJECT 2: ORGANISATIONAL STRATEGY QUESTION 1 (60) You are a manager with the supermarket chain Checkers in South Africa. You have found that the rules of doing business in China have been liberalized and you are interested in venturing into the Chinese markets. Prepare a report to be presented to the CEO regarding the feasibility of venturing into new markets such as China. Your report should include the following. 1.1) Situational Analysis using SWOT and PESTLE. (10) 1.2) Industry analysis: Analysis should include appropriate tools like Porter's Five Forces to understand appropriately the nature of the foreign market you plan to venture into: 1.3) Generic Strategies to be utilized in entering the markets. (15) 1.4) Implementation of the strategy formulated after analyzing the markets carefully (10) 1.5) Corporate Governance, including administering compliance programs at the organization 1.6) Evaluation of the Strategy so implemented 177 (10) Project Guidelines Your assignment should include a Table of Contents page, Text: Font: Arial or Times New Roman (12), Spacing: 1.5 lines All text must be iustified at (8) MANCOSA: BCOM FINANCIAL MANAGEMENT YEAR 3 38 PROJECT 2: ORGANISATIONAL STRATEGY QUESTION 1 (60) You are a manager with the supermarket chain Checkers in South Africa. You have found that the rules of doing business in China have been liberalized and you are interested in venturing into the Chinese markets. Prepare a report to be presented to the CEO regarding the feasibility of venturing into new markets such as China. Your report should include the following. 1.1) Situational Analysis using SWOT and PESTLE. (10) 1.2) Industry analysis: Analysis should include appropriate tools like Porter's Five Forces to understand appropriately the nature of the foreign market you plan to venture into: 1.3) Generic Strategies to be utilized in entering the markets. (15) 1.4) Implementation of the strategy formulated after analyzing the markets carefully (10) 1.5) Corporate Governance, including administering compliance programs at the organization 1.6) Evaluation of the Strategy so implemented 177 (10) Project Guidelines Your assignment should include a Table of Contents page, Text: Font: Arial or Times New Roman (12), Spacing: 1.5 lines All text must be iustified at (8)

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