Mandla has been waiting for the new Playstation gaming system to come out. When he learns of its release, he is turned off by the price and decides not to make the purchase after all. In this context, what is a determinant attribute?

A characteristic or factor that motivates the way in which consumers make their purchasing decisions

A sign to companies that their customers may require more from product functionality and performance

An indicator of whether consumers will respond positively to change in trends

It helps groups and label consumers by using their demographic traits, which ensures similiar product offerings