manufacturer sells the paper to the enduser customer on the advice of the "selling agent\". The agents make a commission of 2% on all transactions. Some other points relevant to the distribution of paper are as follows: Snow White depends on about iii] agents to canvass business for it from the users. The company also sells about 23% of its paper directly to some government organizations. The agent arranges for the buyer to pay the company for its product by advance demand draft. It is expected that the agent provides the credit support to the buyer. Agents are not exclusive for Snow White and work for other paper mills also and normally play the mills against each other. They have a grip on the business and are reluctant to put the mill directly in touch with the buyers. There is always an uncertainty on the orders and the price which would be obtained on the orders the company cannot plan its profits properly nor offer the best service to the end users so that iey always ask for Snow White. 2.1 How can you help Snow White to become less dependent on the selling agents and plan its sales and profitability better? 2.2 How can they plan their customer service efforts