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Manufacturing Company B has the following Corporate goals: 1. Increase profit margin 2. Grow responsiveness to demands of customers 3. Provide better customer service It
Manufacturing Company B has the following Corporate goals: 1. Increase profit margin 2. Grow responsiveness to demands of customers 3. Provide better customer service It has been offered the opportunity of expanding to Country Z by partnering with Distributor Alfa. Alfa is a huge organization with a long tradition in that market and has contracts with over 200 other manufacturers. It imports, has its own sales, marketing and logistics and solves any issues related to information, usage and warranty of the products it sells. if you were a manager of Company B would you partner with Distributor Alfa? Please justify your
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