Many academics strongly advocate using real options in valuation of intangible assets. See, for example, Damodaran's article (https://learn.umuc.edu/content/enforced/202445-000180-01-2172-GO1-9040/Discussions/Damodaran,%20Dealing%20with%20Intangibles.pdf . Nevertheless, this method is not used in practice very often. In your opinion, what are the reasons for not seeing real option valuations of intangibles more often?

please break this down with simple terms.