Many brands continue to misuse email marketing by holding onto the ________________ mentality.

a. flexibility b. email blast c. social media d. targeted strategies

When creating "killer campaigns" with targeted strategies for email marketing, your brand should begin with a(n) ___________________.

a. return on investment (ROI) b. offer c. content d. goal

Offers can be a wildly effective way of providing value to the customer, but they also run the risk of coming across as overly _________________.

a. pushy b.desperate

c. "salesy"

d. trashy