Question
Many brands have made claims that have been proven to be false. One famous example is Reebok (see link). What are some examples of false
Many brands have made claims that have been proven to be false. One famous example is Reebok (see link). What are some examples of false advertising? Remember the difference between puffery and false advertising claims in your answer.
https://www.ftc.gov/news-events/press-releases/2011/09/reebok-pay-25-million-customer-refunds-settle-ftc-charges(Links to an external site.)
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
