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Many colleges and universities have been extensively advertising their services. For example, a university in Philadelphia used a biplane to pull a sign promoting its
Many colleges and universities have been extensively advertising their services. For example, a university in Philadelphia used a biplane to pull a sign promoting its evening program, and one in Mississippi designed bumper stickers and slogans as well as innovative programs. Suppose Bingham College charges a comprehensive annual fee of $14,300 for tuition, room, and board, and it has capacity for 2,200 students. The admissions department predicts enrollment of 1,800 students for 20X1. Costs per student for the 20X1 academic year are as follows: EE (Click the icon to view the cost per student information.) The assistant director of admissions has proposed a 2-month advertising campaign using radio and television advertisements, together with an extensive direct mailing of brochures Read the requirements Requirement 1. Suppose the advertising campaign will cost $1.69 million. Determine the formula, then compute the minimum number of additional students the campaign must attract to make the campaign break even. (Enter amounts in dollars instead of in millions.) Min # of students to break-even Requirement 2. Suppose the admissions department predicts that the campaign will attract 375 additional students. Determine the formula, then compute the most Bingham should pay for the campaign and still break even. Max amount to break-even - Requirement 3. Suppose a 3-month (instead of 2-month) campaign will attract 490 instead of 375 additional students. Determine the formula, then compute the most Bingham should pay for the 1-month extension of the campaign and still break even. Max amount to break-even Choose from any list or enter any number in the input fields and then continue to the next
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