Many companies are moving towards an Omni channel model of distribution. Some marketing

experts feel that this move will only make sense to those companies serving consumer markets,

and it will not be feasible for companies that serve industrial or business markets.

a$.$ What is an Omni channel model of distribution and why are so many companies

adopting it today?

b$.$ Do you agree or disagree with the view of these marketing experts? Support your

position with examples.