Many companies are using the Balanced Scorecard System to assist in their performance management. According to Garrison, Noreen, and Brewer (2015) a balanced scorecard consists of integrated set of performance measures that are derived from and support a companys strategy (p. 490). In a Balanced Scorecard System the companys strategy is translated into a system of performance measures that are used to monitor the companys performance in meeting its strategic objectives.

Identify and discuss the key performance measures of a balanced scorecard.

Discuss in as much detail as possible the specifics of the balanced scorecard that is being used by the company Verizon Communications, Inc. Include in your analysis the advantages and disadvantages of Verizons companys Balanced Scorecard System. Be sure to clearly document the performance measures being used by the company.

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