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Many companies, especially in the travel industry ( airlines , hotels... ) , have so - called loyalty programs offering members benefits that depend on
Many companies, especially in the travel industry airlines hotels... have socalled loyalty programs offering members benefits that depend on the frequency of purchases, miles traveled, or amount of money spent, among other features. One example is an upgrade to a better seat or to a better room for the same price as a regular seat or regular room.Discussion questions:What, if anything, does such an upgrade cost the hotel or airline?Would these costs show up in the accounting records? Explain.
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