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Many companies have a social media presence where their users may post. What is a potential problem if you delete posts that are considered unfavorable?

Many companies have a social media presence where their users may post. What is a potential problem if you delete posts that are considered unfavorable?
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Potential security problems due to hackers determining post deletion policies
Being accused of censorship by users/customers
Most social media companies require special permission and fees to allow you to remove posts
Loss of access to important metrics

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