Many companies like Zara use POS to capture information on what has sold, to whom and when. This use of technology to realize efficiencies supports which one of Porter's value chain activities?

Outbound Logistics

Marketing & Sales

Operations

Service

Human resourcesMany companies like Zara use POS to capture information on what has sold, to whom and when. This use of technology to realize efficiencies supports which one of Porter's value chain activities?

Outbound Logistics

Marketing & Sales

Operations

Service

Human resources