Question
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
Male Celebrity | Female Celebrity | |
Identified product | 41 | 62 |
Could not identify | 109 | 88 |
The calculated test statistic for the Chi-Square test is
Group of answer choices
6.5201.
0.00.
6.7316.
-0.1097.
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