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Many consumers in the United States use the term Band-Aid to refer to all types of bandages and wound care products, regardless of the brand.
Many consumers in the United States use the term "Band-Aid" to refer to all types of bandages and wound care products, regardless of the brand. This indicates that Band-Aid has done a great job at bui...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
