Question
Many copy-cat brands (such as those found in Aldi) use similar advertising or imagery to well-known brands to entice consumers to buy. Using your understanding
Many copy-cat brands (such as those found in Aldi) use similar advertising or imagery to well-known brands to entice consumers to buy. Using your understanding of classical conditioning, apply the concept of stimulus generalisation to explain why this may occur and whether or not well-known brands can do anything to maintain their image.
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Get StartedRecommended Textbook for
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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