Many critical success factors in an industry evolve over time. For example, in the hotel industry, traditional loyalty programs that reward frequent customers with points and benefits are a key success factor. Hotels such as Marriott and Hilton have built strong customer bases through these programs. However, the emergence of alternative accommodation platforms such as Airbnb and changes in consumer preferences have reduced the effectiveness of traditional loyalty programs. Modern travelers often prioritize unique experiences and value for money over accumulating points, prompting the industry to innovate with more personalized and experience-focused loyalty programs. How can I response