Many discussions on how to thrive in the new innovation landscape today pointed that one of the biggest business challenges to marketers is the shortening of Product Life Cycles (PLC) of new inventions today. Products in the 1980s and 1990s enjoyed a longer "S curve" compared to products of the 2010s onwards. Mobile phones introduced just two years ago may be in decline stages by now. Please choose one new invention or new innovation that just been introduced to the market and discuss your anticipation on the PLC time frame for the product. Please also suggest and elaborate four (4) effective strategies to win the market based on each stage of the PLC before the product reaches its obsoletion.