Many factors that impact our marketing efforts, are out of our control.These external factors can cause either opportunities or threats.

Please provide an example of an external factor that had an impact on an organization.Please tell us if it was a positive or negative impact.Examples could be a new law that was passed - ie listing caloric amount on menus in NYC, may have a negative impact on bakeries.Or the cultural trend to go green - could have a positive impact on a solar panel company.It can also be the FOMC changing interest rates - and how that will impact buying power.