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Many firms are finding it difficult to compete successfully on cost leadership or differentiation alone, and find that they must, in fact, compete on both:
Many firms are finding it difficult to compete successfully on cost leadership or differentiation alone, and find that they must, in fact, compete on both:
Price and functionality | ||
Design and functionality | ||
Cost and price | ||
Cost and design |
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Financial Accounting An Introduction
Authors: Pauline Weetman
7th Edition
1292086696, 978-1292086699
