Many food and beverage operators/managers believe in pushing higher profit margin by increasing prices.

This can be seen in many stadiums and arenas around the world as traditionally customers/fans will pay more money for food and beverage when attending sports and entertainment events like watching basketball, soccer, baseball, hockey or attending a concert of a well-known performer.

Lately we witness a shift of strategy with regards to pricing following the Mercedes-Benz stadium in Atlanta Georgia.

Provide your opinion and feedback on the approach to lower down the prices.