Many individuals outside of companies often seek more extensive information, while these companies prefer to keep their data confidential. "Integrated Reporting" blends non-financial metrics with standard financial data that companies must report. After reading about the integrated reporting or non-financial reporting, answer the following question:

1. If you were considering investing in a company, what non-financial information related to the company would you want to learn about? Why?
2. If you were a majority shareholder in a company, would you be willing to spend a considerable amount of money (which could otherwise be productively invested) to track and report non-financial information? Why?