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Many international firms are beginning to apply for permission to operate in Cuba. The traditional Cuban espresso is an integral part of local culture. Cubans
Many international firms are beginning to apply for permission to operate in Cuba. The traditional Cuban espresso is an integral part of local culture. Cubans are very serious about their coffee and taking a small cup of the sweet, dark, strong coffee while having a 'visita' dropping in on neighbors, loved ones, friends is a tradition in Cuba. In Cuba, besides making coffee at home, Cubans can get their coffee at a variety of different places, from the less expensive private cafeterias to more expensive restaurants and bars. Using your knowledge from the Starbucks case and assuming no restrictions on entry mode, discuss two potential entry modes that Starbucks could use when entering Cuba, including the advantages and disadvantages of each.
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