Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Many luxury sheets cost less than $200 to make but sell for more than $500 in retail stores. Some cost even more - consumers pay
Many luxury sheets cost less than $200 to make but sell for more than $500 in retail stores. Some cost even more - consumers pay almost $3,000 for Frett'e "Tangeri Pizzo" king-size luxury linens. The creators of a new brand of luxury linens, called Boll \& Branch, have entered this market. They want to price their sheets lower than most brands but still want to earn an adequate margin on sales. The sheets come in a luxurious box that can be reused to store lingerie, jewelry, or other keepsakes. The Boll \& Branch brand touts fair trade practices when sourcing its high-grade long-staple organic cotton from India. The company calculated the price to consumers to be $480. If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price at $480, at what price must it sell the product to a wholesaler who then sells it to retailers? Assume wholesalers desire a 8 percent margin and retailers get a 30 percent margin, both based on their respective selling prices. The retail margin is $ (Round to the nearest cent.)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started