Many luxury sheets cost less than $200 to make but sell for more than $500 in retail stores. Some cost even more

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consumers pay almost $3,000 for Frett'e "TangeriPizzo" king-size luxury linens. The creators of a new brand of luxury linens, called Boll & Branch, have entered this market. They want to price their sheets lower than most brands but still want to earn an adequate margin on sales. The sheets come in a luxurious box that can be reused to store lingerie, jewelry, or other keepsakes. The Boll & Branch brand touts fair trade practices when sourcing its high-grade long-staple organic cotton from India.

The company calculated the price to consumers to be

$460460.

If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price at

$460460,

at what price must it sell the product to a wholesaler who then sells it to retailers? Assume wholesalers desire a

88

percent margin and retailers get a

2020

percent margin, both based on their respective selling prices.

The retail margin is

$