Many manufacturers are now increasingly combining both offline and online channels to bring their products to customers.

 

1. In your opinion, what are these companies trying to achieve with such a move?
2. What challenges should these companies be prepared to address in setting their marketing programs (e.g., product, pricing, and communications) with some of their stakeholders, including intermediaries and customers? Use real world examples to explain and defend your arguments.

Please write more than 300 words