Many organizations have introduced a balanced scorecard or a French precursor -tableau de bord -approach to manage the implementation of their strategies. Different companies stress various elements in their scorecards. Financial measures, such as ROI and residual income, and operating measures may be included in a balanced scorecard. A Balanced scorecard consists of an integrated set of performance measures that are derived from and support a company's strategy. A strategy is essentially a theory about how to achieve the organization's goals. The balanced scorecard translates an organization's mission and strategy into a set of performance measures that provides the framework for implementing its strategy. Not only does the balanced scorecard focus on achieving financial objectives, it also highlights the nonfinancial objectives that an organization must achieve to meet and sustain its financial objectives.

You are required to discuss Strategy, Balanced Scorecard, and Strategic Profitability Analysis via addressing the following issues:

1. The generic strategies a company is using.

2. Understand what comprises reengineering.

3. Understand the four perspectives of the balanced scorecard.

4. Analyze changes in operating income to evaluate strategy.

5. Identify unused capacity and how to manage.