Many organizations spin their impacts on the planet, on people, on other organizations into social missions. That is imperative to sustainable life and simply viewed as the right thing to do. There was a time when it was viewed negatively when an organization started a social or environmental do good campaign. During the times in the 80s and 90s when many companies were getting caught doing terrible things to the environment without repercussion for the sake of production. What we don't see and companies really fail to promote support of are the socially driven passions that they support. Pick a favorite brand or organization and search their CSR program out. 1. What is their mission? Provide a link. If there is nothing then explain what could be a good one for them to tackle. 2. Why was it started? 3. How is the mission supported by them