Many people express a desire to start their own business at some point during their lives. Starting a business can be a very risky proposition as 90-95% of businesses fail within the first three years of operation. There are many reasons for this failure. Understanding the various forms of business ownership and their individual benefits can help entrepreneurs succeed at a higher rate. Pretend you are now opening a new business. What form of business ownership would you choose? For What reasons? What are the "pros" and "cons" of this form of business ownership