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Many propose that e-marketing has resulted in in dis-intermediation (i.e the elimination of traditional intermediaries from distribution channels providing great opportunities and sometimes disadvantages for

Many propose that e-marketing has resulted in in dis-intermediation (i.e the elimination of traditional intermediaries from distribution channels providing great opportunities and sometimes disadvantages for both the marketers and consumes. Discuss the proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer

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