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Many service companies collect data via a follow-up survey of their customers. Suppose, in order to ascertain customer sentiment, a certain air line sends an
Many service companies collect data via a follow-up survey of their customers. Suppose, in order to ascertain customer sentiment, a certain air line sends an email to customers immediately following a flight. The following question is asked, among others.How likely are you to recommend this air line to others?The possible responses are given below.
- Definitely Will
- Probably Will
- May or May Not
- Probably Will Not
- Definitely Will Not
(a)Are the data collected by this air line in this example quantitative or categorical?quantitativecategorical (b)What measurement scale is used?interval scalenominal scale ordinal scaleratio scale
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