Many service industries link labor rate and time (quantity) standards with their processes. One example is the standard time to board an aircraft. The reason time plays such an important role in the service industry is that it is viewed as a competitive advantage: best service in the shortest amount of time. Although the labor rate component is difficult to observe, the time component of a service delivery standard is often readily apparent - for example, "Lunch will be served in less than five minutes, or its free."

QUESTION:

Identify and describe at least three time elements each industry(The advertising industry and the insurance industry ) uses to generate a competitive advantage. Who should be held accountable if the time standard is not achieved?