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Many strategist are forecasting technology and business strategies merging into one with the emergence of the digital strategy. What are the pros and cons of
- Many strategist are forecasting technology and business strategies merging into one with the emergence of "the digital strategy". What are the pros and cons of this strategy merger?
- Will a merged strategy of business and technology fundamental change the role of the IT organization within organizations? How do you feel that it will affect the IT professionals? Please support your response with examples.
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The merging of technology and business strategies into a cohesive digital strategy has become increasingly prevalent as organizations recognize the integral role technology plays in achieving business ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
