MAR 201 - Basic Marketing In Class Assignment / Case Study Fall 2023 Case Study: The Nintendo Switch The Nintendo Switch is a hybrid video game console that was released in 2017. It can be played both as a traditional home console and as a portable handheld device. Sales of the Switch grew rapidly in 2018 and 2019. This was due to the release of popular games such as Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, and Animal Crossing: New Horizons The Switch has been a huge success for Nintendo, and it is currently in the maturity stage of its product life cycle, due COVID-19 pandemic, the release of new consoles from Sony and Microsoft, and the increasing popularity of mobile gaming. Sales of the Switch are expected to decline in the coming years as the console ages and is replaced by newer consoles like Sony and Microsoft released new consoles in 2020, the PlayStation 5 and the Xbox Series X/S. Questions 1. What are the different stages of the product life cycle? 2. How did the Nintendo Switch go through the different stages of the product life cycle? 3. What factors contributed to the Nintendo Switch's success in the early stages of the product life cycle? 4. What factors are contributing to the Nintendo Switch's decline in the later stages of the product life cycle? 5. What lessons can be learned from the Nintendo Switch's product life cycle?

MAR 201 -Basic Marketine In Clas Asaigrament / Case Study Fall 2023 Care Srudy: The Niserendo Switch The Nistendo Sivith is a bybrit vidto game console that was released in 2017 . It can be played boch as a tradificial home console and sis a portable handheld device. Sales of the Switeh grew rapidly in 2018 and 2019 . This was due to the release of popular games such as Super Mario Odysey, the Legend of Zelda: Bteath of the Wild, and Anianal Crossing: New Horizons The Switch has betn a huge success for Nintendo, and it is currently in tho maturity stage of its product. He orcle, due COVID-19 pandenic, the release of new consoles from Sony and Microsoft, and the increasing popularity of mobile gaming. Sales of the Switch are expected to decline in the coming yesus as the console ages and is roplaced by newer consoles like Sony and Microsott released new consoles in 2020 , the PlayStation 5 and the Xbox Sories X/S; Qecstions 1. What are the different stages of the product life cycle? 2. How did the Nintendo Switch go through the diflerent stages of the product life cycle? 3. Whar fictors contributed to the Nintendo Switch's suecess in the early stages of the product life eycle? 4. What factors are contributing to the Nintendo Switch's dectine in the later stawes of the product life cycle? 5. What lessons con be learned from the Nintendo Switch's product life cycie