MAR $4400$ Personal Selling

Assignment #$1$

PLEASE WRITE YOUR NAME:

INSTRUCTIONS: After watching the video ICX $-$ Personal Selling: Helping People Solve Problems.

Please answer each of the questions below. PLEASE WRITE CLEARLY.

This assignment is worth $$20.$ Use your textbook to answer the questions.

What kind of personal selling approach does Michael use $($Chapter $1,$ pages $11-16)?$ Explain why.

What classification or type of sales job does Michael have $($Chapter $1,$ pages $19-21)?$ Explain why.