MAR3023 Marketing Accounting Metrics Certification Exam Spring 2020 SI Variance Analysis Spreadsheet 26. Volume variance is market size variance plus market share variance plus price variance a) True b) False 27. Marketing fixed costs were $200,000 more than planned but overhead costs were $100,000 less than expected. What was the Fixed Cost variance? a) -$200,000 b) -$100,000 C) so d) $100,000 e) Other 28. If the actual market size is 70,000,000 what is the Total variance? a)-$308,000 b) $2,160,000 c) $1,280,000 d)$1,702,000 e) Other 29. With this larger quantity sold the variable cost of materials and production labor costs were each 20% lower than expected. What is the new Contribution Variance? a)-$720,000 b)$1,232,000 c)$3,242,000 d)$2,000,000 e) Other