Marco, a crypto currency trader worked at Slate Financial for 5 years. Slate Financial has been in business for 25 years and registered their logo, when the company started. Their logo is SF$. He did not get his annual bonus and decided to leave with 3 other junior and start his own trading company. He decided to call it MG Financial. He created a crypto currency called Scarborough Financial, to honour where he grew up.

1)Slate Financial sends Marco a cease-and-desist letter claiming Marco's new crypto currency SF infringed their trademark. What would Slate Financial have to prove to support a successful claim? (4 marks)