- Marginal Analysis & Elasticity Course Packet on elasticity of demand and finding the unitary price point Given the demand equation x + 2 - 20 = 0, where p represents the price in dollars and x the number of units, determine the value of p where the elasticity of demand is unitary. Price, p = dollars This is the price at which total revenue is maximized minimized 9. [-/1 Points] DETAILS MY NOTES Math 110 Course Resources - Marginal Analysis & Elasticity Course Packet on elasticity of demand and finding the unitary price point Given the demand equation x5 + 45p = 594, where p represents the price in dollars and x the number of units, determine the value of p where the elasticity of demand is unitary. Price, p = dollars If the current price is 10 dollars and price is increased by 1%, then total revenue will increase decrease