marginal cost to Direct Tv Direct TV is deciding how to price its service. Assume there is no con reser assumed to be zero. The following table describes the preferences of the Movies per year Total Willingness to Pay ($) 25 2 48 69 38 105 120 10 12 168 13 169 14 169 favorite movies For example, the second row implies that the consumer would get $48 worth of happiness (in total) by watching his or her two (simple) pricing? If Direct TV charged a flat fee of $125 what would its incremental profit be in comparison with the optimal pay-per-vie $125 O $34 They are identical $25 $144