Maria is already a successful franchisee with Nite Lite, a chain of "no frills" motels that provide clean rooms and good service at affordable rates. The motel she currently operates is located in the Maritime provinces. but she is considering an opportunity to open another Nite Lite motel in the United States. Although her costs of operating in a new country may be higher, she will offer the benefits of convenience and a predictable level of service True False