Marico Limited is one of India$$s leading customer products and services companies operating in

the beauty and wellness space. Currently, they are present in more than $25$ countries across

emerging markets of Asia and Africa. Marico has nourished multiple brands in hair care, skin care,

edible oils, health foods, male grooming, and fabric care. For Marico, the premium brand

Parachute has been operating in the market for an extended period with excellent reliability and

consistency. At the same time, consumption pattern was changed due to food reforms. The primary

driver behind this change was the shift in the breakfast trend from traditional meat to cereal. This

shift in breakfast trend created long$-$term business opportunities for cereal manufacturers with high

demand, and to grab this market, Marico came up with the brand Saffola at in economical price,

which includes Saffola oils $($Total$,$ Gold, Active, Tasty$),$ Saffola Salt Plus, Saffola Oats $(100\%$

Natural, Masala Oats, Fruit and Nut Oats$),$ Saffola Muesli. Nihar brand was also introduced in the

market by targeting superior fashion$-$focused young women but didn$$t meet up the customers$$

expectations with limited market space. Again, the Set Wet Male brand is launched with numerous

differentiated products with exclusive quality but is not capable of capturing the market as per

expectation.

How would you place the three business units of Marico Limited across the Boston

Consulting Group$$s Growth$-$Share Matrix? Draw the figure with proper labeling