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Mario usually bought Polo brand shirts, but one day he wore a Tommy Hilfiger shirt and received so many compliments that he decided to switch

Mario usually bought Polo brand shirts, but one day he wore a Tommy Hilfiger shirt and received so many compliments that he decided to switch to that brand. This would be highlighted in a customer journey map as

a revelation.

an "aha!" event.

a moment of truth.

a pivot point.

an eye-opener.

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