Marital Status:

Age

Level of Education

House hold income

Your task is to apply appropriate differences analysis using the surveys desirability measures in your Auto Concepts SPSS dataset to determine the target market descriptions for each of the five possible automobile models.

1) Super Cycle, 1-Seat All Electric, MSRP $18,000$22,000; range 300 miles.

2) Runabout Sport, 2-Seat All Electric, MSRP $28,000$34,000; range 170 miles.

3) Runabout with Stowage, 2-Seat Electric & Gasoline Hybrid, MSRP $30,000$36,000; range 150 miles/charge & 100 miles/fill-up.

4) Economy Hybrid, 4-Seat Electric & Gasoline Hybrid, MSRP $36,000$45,000; range 125 miles/charge & 150 miles/fill-up.

5) Economy Gasoline, 4-seat Economy Gasoline, MSRP $38,000$42,000; 50 mpg.